process of creating the advert

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             The original product              


Yesterday Zoe Van- De- Velde the Head of Art, Design& Media, came to our class and we were talking about safety. She brought the personal alarms for everyone; is a small, round shape object which can be kept in the pocket. Is very easy to use, in case of emergency we puling out the alarm pin to activate the loud noise.  I noticed that the alarm was packed up in very boring packaging with a tiny comic style drawing at the bottom. My initial idea was to create a leaflet for Personal Alarms or  something what can be use in the packaging. 

Simple sketch

I design a comic style leaflet, which is an instruction at the same time as I was not sure what is this and how to use it, when I saw the product for the first time. The Personal Alarm is aimed to a young people I thought about bride, eye catching colors in Pop Art, comic style layout . I did the research and I think the font should be inspired by fonts from old 1950 magazines and comic books.

Comments

  1. Zoe Van-de-Velde17 October 2021 at 12:30

    Good start on this - now I am looking forward to seeing your process and research on this advert

    Here are some examples: https://youtu.be/W5LNML8Ni78
    https://youtu.be/KJtE5VtVXQ0
    https://youtu.be/mSetSMpio2M - check out the typography and graphics used and think about the language

    ReplyDelete

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