Eco Academy leaflet #2

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fig. 1
During the very first project tutorial in week 3 we talked about inspirations and Sam introduced me that website. After a few weeks I decided to go back to basics and re-design the Eco Academy leaflet as the last one with the photographs and heavy picture in the background was to busy, very chaotic. I feel tired after a few minutes looking at it.
That picture (fig. 1 above) was my inspiration. This time I used light colour. Oto.255 is a very helpful tool which allowed me to play with different colours and shades. Once I knew what colour scheme I will use, I drew the school building in the middle of the page in a dark brown colour. In the next step I tried to arrange the space around the school by drawing circles and the rainbow, everything in similar colour palette. One of the tree shape I repeated from the tree which I draw on the logo, using continuous line only. I didn't drew another identical tree, I simply duplicated the layer and I resized it little bit. Second tree shape and everything else I drew by using the same brush, however I resized it few times.

I started creating new leaflet , consequently using the same colour palate. Adding new layer every time I drew something is very important because I am able to make changes easily and much faster.

 

I added the same elements as in my first leaflet, however still was something wrong . To busy, and to many information

I removed the picture and the map which looks much better and not that "heavy"
 
I think that would be my final version. With the full colour logo and school address.











Rimmer K. (2020) Back to Basics: Organic Graphic Design Trends, Available from: https://www.envato.com/blog/back-to-basics-organic-graphic-design-trends/, [Accessed on: 01/03.22]
Oto255. (nd) Available at: https://www.0to255.com/ [Accessed on: 01.03.22]











 

Comments

  1. Sam Dargan12 March 2022 at 15:57

    Good to see evidence of how your idea has developed and the ways in which you are adapting your logo/branding to different parts of your package.

    ReplyDelete

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