major project - update

 Today I worked on secondary Eco Secondary School logo, I started with the tree design which I did previously. My idea was to make it more digital and I simplify the outlines first, where I considered future printing aspect. I thought maybe the tree roots are too obvious and I drew them to make the "Eco" word and I realized that letter C and O  creates the infinity symbol. I would be cleaver to leave it in the logo it would symbolise that the school will always follow the eco rules. 


 
I've changed the infinity symbol little bit as I wanted the letter "O" to be in a circle. That is my link to planet Earth. Unfortunately the letter "C" looks more like "G"  and I don't really like it. I am little bit confused now, should I draw a regular infinity symbol or try to make it more circular?

 
On the next picture I showed my thinking process from the very first logo trough the "Eco" word transformation in the logo. In step 5 I removed the tree brunches and placed the letters instead which gave me totally different design. I wasn't happy with the results I kept drawing.... and finally I started thinking of the colours, that would  help me with the logo design.

 

I had a precise colour in my mind and after a quick research I found the plain jumper on the John Lewis website. I used the magic wand tool to cut out the jumper from the screenshot and I was ready to place the logo .


The logo from my previous project was to simple and I started experiments with the colours and frame

 



 

 

In my imaginary school I would like to create 4 main houses named of four elements such as: Earth, Fire, Water and Air. The logo on the jumper would be almost identical for each house, however I would like to change only one element which is the colour at the bottom of the logo. Red for the Fire, blue for the Air, green for the Earth and finally turquoise for the Water. I tried to use white colour for Air and traditional blue for Water. That is  definitely something to think further


 

Is the next day now. Early morning and I went trough my sketches again and I am thinking to maybe leave the simple logo on the jumper, and only change the colour of the world ECO 










Comments

  1. Good post, but would like to hear about your process, the software you are using, the tools you used to create this. Follow this up with the progress of this idea - also some hand drawn sketch ideas would also demonstrate that you are using a variety of materials and approaches to the work you are making. This project should be about exploring all of the options available to you.

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